Sourcing & scoring
Find the creators who fit your brand and the moment, and qualify them on audience, brand-safety and fit before you spend.
The expensive mistake in influence is spending first and learning later. You gift a hundred creators, run a dozen partnerships, and only afterward find out half were wrong for the brand. Sourcing and scoring move that judgment to the front, so you qualify a creator before a dollar leaves the account.
Discovery
Find creators by what actually matters: brand fit, niche, audience makeup, and the moment. Search for the audience you want to reach, not just the follower count, and surface creators whose viewers match your customers. The right post at the right time outperforms a bigger one aimed at the wrong people.
Discovery feeds straight into the CRM. Anyone you find becomes a record, ready to score, segment, and act on without re-entering a thing.
Scoring
Every creator is scored on four dimensions, so fit is a number you can compare, not a gut call. Scores update as audiences and content change, which keeps your shortlist honest over time.
Audience quality
Real, engaged followers versus inflated counts. Filters out the accounts that look big and convert nothing.
Brand-safety
Content and history screened against your standards before you ever reach out, so you avoid the partnership you would have to walk back.
Fit
How closely a creator's niche and audience match your brand and your customers, scored against your actual buyers.
Predicted ROAS
An estimate of return based on audience, content, and comparable past performance, so you spend where the math points.
Qualify before you spend
Discovery and scoring combine into one flow that turns a wide field into a short, confident list.
- 01
Search
Find creators by brand fit, niche, audience, and the moment you want to hit.
- 02
Score
Read audience quality, brand-safety, fit, and predicted ROAS on every candidate.
- 03
Qualify
Filter to the creators who clear your thresholds and segment them for action.
- 04
Activate
Move the qualified list straight into outreach, gifting, or affiliate, all on records that already hold the score.
Once a list is qualified, the execution engine takes over. See how outreach, briefs, gifting, codes, and payouts run on The operating system page.