Creator CRM
The creator record is the core of Hermes. Every relationship, every piece of content and every dollar, on one record across all three channels.
Every relationship in Hermes is one creator record. It is the unit the whole platform is built on, and it carries everything you have ever known or done with that creator across paid, gifting, and affiliate. When a campaign ends, the record stays. The history compounds instead of resetting.
What lives on the record
The record is the full picture of a creator, not a contact card. It pulls identity, audience, and content together with the complete trail of your work, then ties all of it to the revenue that work produced.
Identity and audience
Handles across platforms, contact details, follower counts, audience demographics, engagement, and audience quality. Enriched automatically and kept current.
Content
Posts, reels, and stories produced for you, with performance attached. You see what a creator actually makes, not just what they claim.
Cross-channel history
Every outreach, brief, contract, gift sent, code issued, and payout made, in one timeline. Paid, gifting, and affiliate on a single record.
Revenue contribution
Attributed GMV, blended ROAS, and earned media value for that creator across all three channels, so worth is a number, not a hunch.
Lists, segments, and enrichment
Records become useful in groups. Build static lists for a launch, or dynamic segments that update themselves: creators above a ROAS threshold, gifting recipients who have not posted, affiliates in a specific niche. Segments stay live as records change, so the right people are always one click away.
Enrichment keeps records worth acting on. Hermes appends audience data and contact data automatically, so you can reach a creator and know who their audience really is before you spend a dollar.
Why one record beats scattered tools
Scattered tools split the same creator across logins, so their value is never in one place and decisions get made on partial data. One record means full context every time you open it: what you have spent, what they have produced, and what it returned. Across 1,284 creator relationships, that is the difference between managing logins and managing a revenue engine.
earned media value
gifting posted-rate
blended ROAS
Records start with discovery. See how to find creators by fit and qualify them before you spend on the Sourcing & scoring page.