Automation
Sequences, briefs, contracts, gifting fulfillment and payouts that run themselves, so the operation scales past one coordinator.
A creator program is mostly logistics: chasing replies, generating contracts, mailing product, paying people on time. Done by hand, one coordinator caps out around a few dozen active relationships. Hermes runs the repeatable parts so the same person can run hundreds of partnerships across paid, gifting and affiliate without the operation buckling.
What runs itself
Outreach sequences
Multi-step sequences send, wait, and follow up on their own. Replies pull a creator out of the sequence and into your inbox; silence triggers the next touch. You stop manually nudging people who never answered.
Brief & contract flows
Briefs and contracts generate from the campaign terms, go out for signature, and track themselves to signed. Deliverables, usage rights and rates are filled in from the deal, not retyped per creator.
Gifting fulfillment
Accepted gifts collect the creator's shipping address and place the Shopify order automatically. Product moves without a spreadsheet of addresses and a person at the post office.
Scheduled payouts
Payouts release on the trigger you set, most often when the post goes live and is verified. Affiliate commissions accrue against attributed orders and pay on schedule.
Triggered by what actually happens
Automations fire on real events, not a calendar you have to maintain. A signed contract opens fulfillment. A detected post starts the payout clock. An attributed order accrues commission. Because Hermes already holds the CRM, the campaign and the attribution data, every automation acts on the same record instead of a stale copy.
- Post goes live, payout releases and the deliverable is marked complete
- Contract signed, gifting address requested and Shopify order placed
- No reply in the window, next outreach step sends automatically
- Order attributed to a code, affiliate commission accrues toward the next payout
Scale past one coordinator
The point is not saving a few clicks. It is that the operation stops scaling with headcount. The same team that managed forty relationships manages four hundred, because the parts that used to consume the day now run in the background and surface only the decisions that need a human.
Automation handles the steps. For the work that needs a decision, sourcing, qualifying and drafting, hand it to an agent and approve the result. See AI agents (MCP).