AI agents (MCP)

Hermes is MCP-native. The same platform that holds your creator CRM, campaigns and attribution exposes those capabilities over the Model Context Protocol, so an AI agent can read and act on them directly. You do not copy data into a chat window and paste results back. The agent works inside the system of record.

Connect from the tools you already use#

Connect Hermes from Claude, ChatGPT or Cursor and write one line of intent. The agent sources creators, qualifies them on fit, drafts outreach, and forecasts ROAS across paid, gifting and affiliate, all against live data. It is not guessing from a generic model; it is reasoning over your roster, your past campaigns and your real attribution history.

A worked example

1. 01

   You write the intent

   "Find 20 skincare creators for the SS25 drop, qualify on fit, draft outreach, and forecast ROAS." One line, from Claude.

2. 02

   Agent sources

   It searches the CRM and discovery for skincare creators matching the audience and price point of the SS25 line.

3. 03

   Agent qualifies

   It scores the 20 on fit: audience overlap, past posted-rate, engagement quality, and any prior performance with your brand.

4. 04

   Agent drafts

   It writes outreach tailored to each creator and the SS25 brief, and projects ROAS per creator from comparable past campaigns.

5. 05

   You approve

   You review the shortlist, the messages and the forecast, edit anything, and approve.

6. 06

   Agent ships

   On approval it enrolls the 20 in the outreach sequence and opens their records in the campaign. The work is live, not a list to act on later.

Approve-then-ship#

Agents propose; you decide; the system executes. Nothing reaches a creator, a contract or a payout without a human approval. Once you approve, the agent does not hand you a checklist. It performs the action through Hermes, so the outcome is enrolled creators, sent briefs and scheduled payouts, not a transcript of suggestions.

Because the agent acts through the system of record, every move it makes inherits the same automation and attribution as work done by hand. Outreach it sends follows up on its own. Deals it opens generate contracts. Sales it drives trace back to the order. There is no second, untracked path.